A Distinctive Blend of Tradition, Innovation, and Quality

We craft exceptional spirits with passion, experience, and authenticity.

Swedish Rum Selection


"A Captivating Swedish Rum with a Touch of Sweetness"

For the first time, Swedish-produced aged rum is now accessible to all rum enthusiasts. NOVA is a Swedish rum distilled from organic molasses sourced from Paraguay. The entire process of fermentation, distillation, and aging takes place in Sweden. It spends two years maturing in new Swedish oak barrels and ex-bourbon barrels, resulting in a distinct cask character with hints of burnt sugar, dates, vanilla, and prunes.

Presented in an elegant 50 cl bottle, NOVA boasts a strength of 42.5%. With added sugar of 10g/L, it offers a well-rounded and subtly sweet experience. Embrace the aroma of oak, vanilla, cloves, and brown sugar, and savor the flavors of toasted almonds, oak, vanilla, browned butter, raisins, and figs. NOVA is a shining star in the world of Swedish rum, inviting you to indulge in its exceptional qualities.

Pure Swedish Rum


"Swedish Pure Rum - Aged, Distinct, and Unadulterated"

Introducing a new era of Swedish rum, where tradition and craftsmanship meet to create an exceptional experience. This aged rum is proudly distilled in Sweden using organic molasses from Paraguay, then fermented, distilled, and aged for two years in new Swedish oak barrels and ex-bourbon barrels. With no additives, it exudes a clear barrel character of Swedish oak, accompanied by delightful notes of burnt sugar, dates, vanilla, and prunes. Presented in an elegant 50 cl bottle, this Swedish Pure Rum boasts a strength of 50.4%, delivering a robust and distinct flavor profile. Immerse yourself in the captivating aromas of oak, vanilla, cloves, and brown sugar, while savoring the toasted almond, raisin, fig, and vanilla flavors. Experience the harmonious blend of craftsmanship, pure ingredients, and a long-lasting finish that defines Swedish Pure Rum.


crazy donkey gin

"A Taste of Swedish Summer in Every Sip"

Indulge in the hand-distilled perfection of Crazy Donkey Gin, hailing from Norrköping. This exceptional gin captures the essence of Swedish summer, with a unique blend of traditional botanicals including juniper, coriander, and angelica root, alongside the delightful additions of apple, stinging nettle, and sea buckthorn. Crafted using the dry gin method, this affordable gin offers a burst of flavors, making it a versatile choice for all types of drinks. Immerse your senses in its summery fresh character, highlighted by juniper, apple, nettle, and sea buckthorn notes. Presented in a 50 cl bottle, with a strength of 38%.

Handcrafted Swedish Aquavit


"A Perfect Blend of Tradition and Modern Craftsmanship"


NORRKOPING AQUAVIT is a Swedish aquavit crafted with utmost respect for Swedish traditions while embracing modern technology. The carefully selected spices undergo a slow maceration process in premium Swedish agricultural alcohol, derived from the finest raw materials. This aquavit is expertly flavored with the essential ingredients of fennel (a Swedish tradition), caraway, dill, bitter orange, and lemon. The result is a smooth and mild taste characterized by the harmonious blend of fennel, dill, and caraway. A subtle hint of citrus delicately lingers in the aftertaste, adding a delightful touch to the flavor profile. Encased in a 50 cl bottle, this aquavit possesses a respectable strength of 38%.

What makes us different

Passion, Craftsmanship, Global Recognition

At Harrel Rum and Spirits, our work is fueled by a deep-seated passion for the art of distilling, a commitment to meticulous craftsmanship, and the global recognition we’ve earned for our exceptional spirits. These three pillars – Passion, Craftsmanship, and Global Recognition – define who we are and guide everything we do.

Our journey began with a fascination for rum, a spirit as complex as it is captivating. Today, that fascination has grown into a passion that fuels our desire to create outstanding spirits. We want to share this passion with you, transforming every sip into an experience that delights and surprises.

Every bottle of Harrel Rum and Spirits is a testament to the art of distilling. From our locally distilled rum to our dry gin, each product is the result of countless hours of testing and refining, ensuring that we deliver nothing but the best. Our commitment to craftsmanship is unwavering, and it’s what sets our spirits apart.

Our dedication to quality and craftsmanship has not gone unnoticed. Our Harrel Pampus rum was awarded a silver medal at the 2023 London Spirits Competition, and we’ve participated in the prestigious IWSC International Wine & Spirit Competition. This global recognition is a testament to our commitment to excellence and sets us apart in the spirits industry.

our journey

"From Norrköping to the World: The Spirited Journey of Harrel Rum & Spirits"

At Harrel Rum and Spirits, our story is one of passion, craftsmanship, and a deep respect for our local heritage. It’s a story that begins in the beautiful industrial city of Norrköping, where we, Heidi and Andreas, first discovered the captivating complexity of rum. What started as a fascination quickly grew into a passion, and that passion became the driving force behind Harrel Rum and Spirits.

Our journey into the world of spirits was not a random leap, but a deliberate dive into a realm that fascinated us. We were intrigued by the multifaceted nature of rum, a spirit that could be as wild and calm as the Motala stream that flows through our city. We wanted to explore this complexity, to understand it, and to create something that reflected it. And so, Harrel Rum and Spirits was born.

From the very beginning, we were committed to crafting spirits that were not just good, but exceptional. We spent countless hours testing and refining our products, ensuring that every bottle that left our distillery was a testament to the art of distilling. Our locally distilled rum and dry gin are the results of this meticulous process, each one a reflection of our unwavering commitment to craftsmanship.

But our journey didn’t stop at creating exceptional spirits. We wanted to share our passion with the world, to help others discover the beauty and complexity of rum. And so, we began hosting rum tastings, offering a unique experience for those looking to explore the world of spirits. These tastings have become a beloved part of what we do, a way for us to connect with our community and share our love for spirits.

As we continued to grow and evolve, we never lost sight of our roots. Our local heritage is deeply ingrained in everything we do, from the character of our city that we infuse into our products to the local ingredients we use. We are proud of our roots in Norrköping, and we strive to reflect this pride in our spirits.

Our dedication to quality and craftsmanship has not gone unnoticed. We’ve been recognized in international competitions, with our Harrel Pampus rum being awarded a silver medal at the 2023 London Spirits Competition. We’ve also participated in the prestigious IWSC International Wine & Spirit Competition, further showcasing our commitment to excellence.

Today, Harrel Rum and Spirits stands as a testament to our passion, our craftsmanship, and our local heritage. But our journey is far from over. We continue to explore and experiment, always looking for new ways to create exceptional spirits. We invite you to join us on this journey, to discover the beauty and complexity of rum, and to experience the passion that drives us. Welcome to Harrel Rum and Spirits.

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Support Team

WhatsApp: +44 0749 3723432

Email: info@tradingpostglobal.com