The Spirit of Norwich

Anchored in

Norwich since

1837

The Bullards Story
Our unique heritage
1837
ANCHORED IN NORWICH SINCE 1837. Bullards is a name that’s synonymous with the history of Norwich. Well known for supplying beers, wines and spirits, the fascinating history of Bullards spans six generations and continues to the present day with our award-winning handcrafted gin.
1963
THE TIDE OF CHANGE IN THE INDUSTRY. Bullards & Sons continued to prosper into a time where large national breweries were looking to take over regional firms. With a successful name and many pubs owned by Bullards, it made an attractive proposition. Watney Mann began buying shares in the business and by 1963, Bullards succumbed to the takeover by Watneys.
1966
THE ANCHOR BREWERY CLOSED. A consolidation by Watneys saw brewing cease at the original Anchor Brewery. Bullards Beer continued to be produced for a short time at the Watneys King Street site, a short walk across Norwich city from its original home.
1982
LITTLE PIECES. After many empty years, the Anchor Brewery site was demolished and along with it, the iconic landmark Bullards chimney. Anchor Quay is now a residential development with little pieces of the Anchor Brewery’s history still present.
2015
NEW BEGINNINGS. After developing an affinity for the brand in the 1980’s when working with the brewery, Russell Evans reconnected with the original Bullard family, and together with Richard Bullard’s great, great grandson, John Bullard the great Bullards name was revived. Now known as Bullards Spirits, they focused on the production of handcrafted, artisanal gin.
2017
WORLDS BEST LONDON DRY GIN. Bullards Spirits, the first distillery in Norwich in over 150 years wins World’s Best London Dry Gin, Distillery Of The Year as well as six Global Gin Guide Awards. 180 years on from Richard Bullards success, Bullards Spirits are delighted that his fifth and sixth generation descendants are still involved in the success of the family-run business.
2018
PRIDE & RESPECT. With immense pride and respect for their heritage, Bullards Spirits launch their beautiful packaging and modern branding with the ‘Tipsy Anchor’ taking centre stage. The unique bottle shape is a nod to the iconic landmark chimney that stood proud over Norwich for over 100 years. In Late 2018, Bullards Spirits outgrew their humble beginnings at The Ten Bells Pub and moved to historic Crystal House (c1860). The relocation and upgrade to a 400L copper column still, increased production capacity from 500 to 3500 bottles per week.
2019
PRIDE IN OUR HERITAGE. We launched our new packaging in late 2018 with the ‘Tipsy Anchor’ taking centre stage. The shape of the bottle is inspired by the Bullard’s chimney that towered over Norwich for more than 100 years and our new design builds on the heritage of an iconic brand.
2020
INNOVATIVE AND AWARD WINNING. Bullards Spirits launch their innovative and award winning Eco Project encouraging consumers to Re-Use their Bottle For Life, Refill with an Eco-Refill Pouch and Recycle responsibly by returning the empty pouch to the distillery.

A Bullards Bottle Is For Life

Coastal Gin

CITRUS | SALINE | HERBACEOUS

Inspired by the Norfolk coastline, Coastal gin has a delicate, salty influence complemented by bright citrus flavours. Refreshing hand foraged sea purslane, marsh samphire, sea aster and the rich woodiness of Douglas fir dance on your palate and bring a sense of the seaside.

This gin is truly a taste of Norfolk. Carefully curated and packed with botanical oils, the addition of ice and tonic create a pearlescent mist. We recommend serving this gin with a handful of blackberries and some fresh lime peel.

Lead Botanicals: Juniper, Douglas Fir, Marsh Samphire, Sea Aster, Sea Purslane & Wild Fennel

Strawberry & Black Pepper Gin

FRUITY | WARM | FRESH

The sweet aroma of fresh strawberries emanates from the glass, contrasting with the initial warming black pepper and juniper spice when sipped.

The flavour evolves into delicate sweet notes of light strawberry and lemon on the finish. Mixed with tonic, all the fresh strawberry notes are released. Or try it as an amazing topper in a glass of Prosecco.

Lead Botanicals: Juniper, Strawberries, Black Pepper, Strawberry Infusion

Old Tom Gin

SWEET | WARM | DEEP

Rich honey and mango flavours lead into notes of pink pepper, black pepper and cassia adding a warming spice.

Plenty of fresh grapefruit peel lends the gin a subtle dryness while the honey and vanilla gives a sweet finish. Once mixed, lemon, grapefruit and honey shine through.

Lead Botanicals: Juniper, Norfolk Honey, Mango, Vanilla Pods, Pink Pepper, Demerara Sugar

London Dry Gin

SMOOTH | VANILLA | MARZIPAN

A dry juniper core with a gently spiced sweetness. Hints of cinnamon and cardamom linger throughout, while the light, sweet spice of tonka bean softens the gin. Flavours of subtly dry marmalade and vanilla leave a lasting finish. As deliciously smooth neat as it is mixed in a classic G&T.

Awarded World’s Best London Dry Gin in 2017.

Lead Botanicals: Juniper, Tonka Beans, Coriander Seed, Citrus Peel

Reuse, Refill, Recycle

At Bullards we are making a big commitment to sustainability. Refill your Bottle for Life with an Eco-Refill Pouch and help us to reduce our carbon footprint.

Coastal Eco-Refill Pouch
 
Strawberry &
Black Pepper Eco-Refill Pouch
 
 
Old Tom Eco-Refill Pouch
 
London Dry Eco-Refill Pouch
 

Sustainability

REUSE

Our bottles are designed to be Bottles for Life. Every bottle you reuse will help us to reduce our impact on the environment. Our Eco-Refill Pouches use less energy to produce, transport and deliver. Reuse your Bottle for Life and help us to reduce our carbon footprint.

REFILL

Buy an Eco-Refill Pouch when it’s time for a top up. Letterbox friendly delivery means you don’t need to be at home to receive your package. Simply, pour the gin from the Eco-Refill Pouch into your Bullards Bottle for Life, then enjoy!

RECYCLE

Pop the empty pouch (no envelope or stamp required) in the post box and it will be returned to the distillery. We recycle with TerraCycle® via their Zero Waste Box™ solution. Our Eco-Refill Pouches are sorted, turned into plastic granules and transformed into new products.

SAVE MONEY

It’s simple, switching to our refill pouch saves you money on your gin! We pass production and transportation cost savings on to you. We also offer free postage within the UK on our Eco-Refill Pouches purchased online.

CO2 Friendly

We’re on a sustainability mission to reduce our carbon footprint. By using Royal Mail to deliver your Eco-Refill Pouch we are using existing delivery routes rather than creating new ones, which reduces CO2 production.

The PlaneT

Being environmentally responsible is hugely important to us. We are constantly looking at how to be better from reducing waste, to sourcing locally to lessen our impact on the environment. We will continue to build sustainability into our business processes and products.

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