The whiskey that started it all, our flagship whiskey. Capturing an unforgettable era was our mission; to create a rugged and rebellious whiskey, yet refine it with the utmost craftsmanship. Our 291 Colorado Whiskey is aged in new, American oak barrels and finished with toasted aspen staves. An unapologetic, Barrel Proof Single Batch rye that one can choose to either drink full- strength, or enjoy the experience of the whiskey opening up with the addition of a little water or ice. 63.5% Alc/Vol – 127 PROOF (AVERAGE)
TASTING NOTES
BOLD – BAKING SPICES – CHOCOLATE – SMOKE – LEATHER – OAK
RECENT AWARDS
Best American Whiskey: Single Barrel – ASCOT AWARDS
Best Single Barrel Rye – JOHN BARLEYCORN AWARDS
Master – The American Whiskies Masters
Platinum – Outstanding – 98pts – IWSC 2022
Big, bold & beautiful, our award-winning bourbon whiskey is aged in new American oak barrel, finished with toasted Aspen staves, and bottled at barrel proof for a one-of-a-kind, Colorado flavor. Dark red cherry, honeycomb, campfire marshmallow, palate coating with a very long finish. Full-bodied, straight from the barrel. As an American Whiskey distiller, our founder always knew he would make a bourbon whiskey- 291 Colorado Bourbon whiskey is not your traditional, southern style bourbon. Our whiskey our way, and always, Rugged, Refined Rebellious® 63.5% Alc/Vol – 127 PROOF (AVERAGE)
TASTING NOTES
BALANCED – CARAMEL – DRIED FRUIT – VANILLA – OAK – CHERRY
RECENT AWARDS
Double Platinum – ASCOT AWARDS
Double Gold – JOHN BARLEYCORN AWARDS
Platinum + Consumer’s Choice – SIP AWARDS
Double Gold – San Francisco World Spirits Competition
Picture the Wild West. Leather, Dirt Roads, Mountains, The Good, the Bad, and the Ugly, and most of all, Whiskey. A mash bill similar to our founders’ all-time favorite rye whiskey. With the help of malted rye grain, deep charred Virgin American White Oak barrels and toasted Aspen staves to finish takes the caramel note to maple and gives our whiskey a distinct Colorado flavor reminiscent of a time long passed. 50.8% Alc/Vol – 101.7 PROOF
TASTING NOTES
SPICY – TOBACCO – CINNAMON – APRICOT – DARK FRUIT – LEATHER
RECENT AWARDS
World’s Best Rye – World Whiskies Awards
Platinum – ASCOT AWARDS
Double Gold – JOHN BARLEYCORN AWARDS
Platinum + Consumers Choice – SIP AWARDS
America’s Native Spirit, Hardmade the Colorado Way®. Distilled from a bourbon sour mash in a copper pot still, aged in new, American oak, deep char barrels and finished with toasted Aspen Staves. Notes of vanilla, maple and spice and smoke permeate. Proofed intentionally for a big impact on the palate. 291 Colorado Bourbon Whiskey- Rugged, Refined, Rebellious ® 50.0% Alc/Vol – 100 PROOF
TASTING NOTES
CARAMEL – CITRUS – CINNAMON – OAK – DARK FRUIT – HONEY
RECENT AWARDS
Double Platinum – ASCOT AWARDS
GOLD – JOHN BARLEYCORN AWARDS
GOLD – The American Whiskies Masters
Consumer’s Choice + Innovation Award – SIP AWARDS
Distillery 291 is an award winning, small batch whiskey distillery nestled in the stunning foothills of the Rocky Mountains. Located in Colorado Springs, Colorado, the distillery sits in the shadow of Pikes Peak where owner and founding distiller, Michael Myers, a former New York City fashion and beauty photographer, with a love of whiskey and passion for the old west, aims to replicate the taste, smell and folklore of that time, to create a one of a kind, bold and beautiful, Colorado Whiskey. Rugged, Refined, Rebellious.
Myers set out to create a flagship whiskey that evoked the Wild West. He grew up on rural family farms in Georgia and Tennessee, across a countryside defined by rolling hills, horses, Jack Daniels and George Dickel. For decades since then, he carried with him an iconic vision of a cowboy walking into a bar, saying give me a whiskey, and the bartender slamming down a bottle — that bottle would be 291 Colorado Whiskey.
Myers built his original still from copper photogravure plates that he had once used to create enduring photographic scenes, from western landscapes to the Chrysler Building. On September 11, 2011 — ten years after 9/11 changed his life and the lives of so many others — Myers pulled his first whiskey off of that still, building his future in whiskey, off his passion for photography.
291 Colorado Whiskey is “Hardmade the Colorado Way”. Today (and since day one), Distillery 291 is distilling, from grain, to barrel, to bottle, by hand, from scratch, ten distinctive Colorado whiskeys. Utilizing grains from the Colorado plains and water collected from Pikes Peak reservoirs, Myers turned his artist’s eye towards whiskey and hasn’t looked back. Everything matters.
291 Colorado Whiskey has earned bushels of national and international awards for its spirits with the unique character and flavor of a bygone era. Named World’s Best Rye-2018 by World Whiskies Awards, 7 Liquid Golds from Jim Murray’s Whisky Bible, multiple Double-Gold in San Francisco World Spirits Competition, nods from IWSC and Spirits Business Journal and many other notable awards, 291 Colorado Whiskey embodies traditions of the past married with the boldness of the future.
291 whiskey is “Hardmade, the Colorado Way.” From grain to barrel to bottle, we painstakingly craft our whiskey to an unapologetic, full-bodied experience.
Rugged. We start from scratch by milling hundreds of pounds of grain into a corn cooker. Our unique mash is created as sugars are drawn from the grain by water at precise temperatures. With a nod to tradition, our mash is soured in open air fermenters before it is distilled three times in our custom, locally-made pot stills.
Refined. Our whiskey ages in virgin, heavy charred, American white oak barrels and is then brought to a finish on toasted aspen staves, which are harvested from a friend’s nearby land. To keep the proof high, we cut our whiskey slightly with clean Rocky Mountain water. Each bottle is filled, corked, caged, and labeled by hand.
Rebellious. Our unique proprietary process takes secondary stillage and adds it to the mash. It’s our Colorado twist on the traditional process that incorporates a fraction of the last stillage in each new batch — we call it the El Paso County Process.
